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Born in New York. Designed in Amsterdam. Made in Italy. That is style, quality, tradition and attitude all in one.

Good Genes delivers a contemporary casual uniform of jeans with a variety of essential tops, jackets and coats. However less is more, to spread the love Good Genes will also release timely specials such as exclusive collaborations, limited edition worn-in Good Genes and customized styles, whatever we feel deserves our proud Rooster logo.

If you know your history, you know part of our genes are Dutch, so we like to bring it to you straight and honest: when we say Made in Italy, we mean Made in Italy, from the fabrics and the hardware down to the masterful handwork of assembling and finishing. And when the Japanese or Americans can deliver a better selvedge denim cloth we gladly partake and credit its origins.


Good Genes, Born in the Bronx, Haversack, Soho, Route des Garden, Skills & Skulls & Mendo books.

Good Genes

Albert Cuypstraat 33-35