OntFront is contemporary designer brand for men, founded by the passionate entrepreneurs Tomas Overtoom and Liza Koifman. They’ve been creating collections since 2007 for the style conscious man with a rebellious touch; the badboy and the gentleman. After fashion shows on Amsterdam- Hong Kong- and Shanghai fashion week the first official OntFront brand store became a fact.
The interior of the store reflects the character of OntFront perfectly: smart with a rugged twist. Espresso brown walls give a warm yet manly feel. The golden clothing racks (designed by architect ADA design) float above the collections as crowns of kings.
At the entrance a large picture of a Zazou is portrayed: a dapper rebel from Paris in 1944. The Zazous were an infamous subculture during the second world war. These youngsters showed their identity and vision on life through clothing and slick hairdo’s. It was the time of bebop- and swingjazz. The Zazou represents everything that OntFront stands for: style, music, originality, vision and creativity.
OntFront, Filling Pieces, Retrosuperfuture, Etudes studio, BWGH, Brixton, Notch, Amsterdam shoe co, Souve, and Pasotti Ombrelli. You can also find a classic bebop hat, tie, or bow tie. All must haves, to go through life as a modern Zazou.
The OntFront brand store is opened 7 days a week from 11:00-18:00 (12:00-17:00 on Sunday).
Haarlemmerdijk 121, Amsterdam